Every major quote on this page is taken verbatim from a customer—from reviews and from 41,598 responses to our post-purchase surveys. The text we wrote ourselves is in small, gray font.
Exactly one like that.
We didn't count how many times "beautiful" appears. We counted how many times someone wrote that they had been searching: 171 times. Always the same sentence structure, always the same sense of relief.
One customer pointed out a gap in a sentence that would have taken us months to identify.
"What I was still missing was an elegant, slightly larger bag for everyday use that wasn't made of fabric or nylon."
"I was looking for a bag that could hold a few things and wasn't too small."
"A bigger bag that can also hold things for work"
"A bag made of a softer material, so there's plenty of space inside, but it doesn't look too big from the outside."
"Not too big, but still big enough for the essentials; simple and elegant design"
Four women, four ways of putting it, the same request: big enough without looking big. The market usually offers nylon for this.
We call it "magnetic folding." That explains it better.
"When I take my laptop and books for college with me, I can make the bag longer using the magnets; otherwise, I prefer to carry it with the magnets folded inward."
"A true space-saving marvel thanks to the magnets on the sides."
"It holds a lot" is mentioned in dozens of reviews. Here are the numbers behind that—from us, not from them.
"Whether you're heading to work, college, or a café—this bag is perfect for any occasion."
- 51 cm
- wide, unfolded
- 28 cm
- high
- 9 cm
- deep
- 60 cm
- Handle length
Included with every EMALIA bag. 26.5 × 17.5 × 7 cm, three compartments. No extra charge, not a special offer.
"Even the little extra pocket for odds and ends is well thought out!"
We asked if there were any doubts before the purchase. Here are the responses, unedited, including typos.
"The price… and the full closet"
"I already have so many bags anyway"
"Yeah, the size of the bag—I thought it might be too big."
"I wonder if my things will fit in there"
"Maybe this bag doesn't suit me 😅"
"Yeah, except that you guys weren't famous yet."
"I always like to see bags in person. Especially at that price."
"At first, it was the price—which, in hindsight, was more than justified."
"The price. That is, until I held the bag in my hands and realized how high-quality it was."
"I order a lot online, and I was skeptical at first… But my expectations were far exceeded."
There are two points of criticism that come up again and again. We're leaving them in because otherwise you'll find them yourself after unpacking.
"At first, the material was a little stiff, but I think it gets nice and supple over time!"
Second: There's no separate key pocket on the side. The key belongs inside the pouch. If that's a deal-breaker for you, you might as well not bother returning it.
"My new everyday bag. Soft material, great size, looks really high-quality. I'd recommend it to anyone!"
"I bought the Emalia bag for myself and my sister, and we're both more than satisfied."
Available in four colors: Dark Brown, Camel, Black, Burgundy. Vegan PU leather, gold-colored hardware, pouch included.
"I took advantage of the 2-for-1 deal and ordered an everyday bag and one for special occasions right away."
Add two handbags to your cart— we'll give you the cheaper one for free.
No code is required; the discount is applied automatically. Applies to all collections, including EMALIA.
4.7 out of 5 based on 2,256 reviews. 3,256 women have chosen the EMALIA in the last three months—our best-selling model.
Pick out two bagsShips from Germany, free of charge · Delivers in 1–2 business days · 14-day right of return